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Average Joe
Insight: Despite having Trader Joe's stores in diverse locations, the average Trader Joe's shopper is likely to be a Caucasian between ages 41-57, who earns over $80k per year, and lives in a city.
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Insight: Despite having Trader Joe's stores in diverse locations, the average Trader Joe's shopper is likely to be a Caucasian between ages 41-57, who earns over $80k per year, and lives in a city.