Sargento Cheese

Calling all cheese heads. This one's for you.

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As an Associate Account Executive, I helped develop two campaigns that flipped the script on how America thinks about cheese. "We're Real Cheese People" celebrated authenticity in a category full of imitations, while "Anything Belongs on a Burger" gave permission to get creative in the kitchen. 

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From a project management perspective, I served as the liaison between internal agency teams and the client, ensuring alignment on goals, timelines, and deliverables throughout each campaign's lifecycle. I managed each process from insights and competitive analysis through strategy and creative development. I also coordinated client reviews, focus groups, media rollouts, and reporting to keep cross-functional teams on track from concept to completion.